Posts Tagged “writing a free report”

3 Easy Steps to Writing A Free Report

In my last article I discussed ways to build your list. One of the best ways is by writing a free report and giving it away in exchange for a person’s contact details.

If you’ve been paying attention to the gurus, you should realize the importance of providing your own free report in exchange for the name and email address of your prospects. Do you think that these gurus woke up one day, slapped up a website and became a millionaire 3 days later? Nope. It takes time, perseverance and a little bit of creativity to position yourself as a leader.

Providing free software, ebooks or a report can do wonders for you and your business. Not only does writing a free report establish you as an expert, it also has the ability to give you additional advertising as the report is shared among friends and acquaintances. This is just one of the many advantages of viral advertising.

Even if you are so broke that you cannot pay attention (lol), you can write your own articles or reports. Even if you think you cannot write anything worth reading… think again! Believe me, if I can do it you can too! Listed below are the 3 easy steps to follow so you can offer a free report of your own to your prospects.

1. Give your free report a catchy title that‘s easy to remember. If you are marketing beauty products, your free report could have the title of “7 Ways to Erase Wrinkles Without Breaking the Bank”. If you are marketing a travel opportunity, your free report could be titled “8 Reasons You Aren’t Getting the Best Travel Deals Available”.

2. The next step is to actually write your free report. The first paragraph should tell your reader a little bit about yourself. Include your name, your background and the struggles you’ve encountered along your path to whatever you are marketing (erasing wrinkles, paying too much for travel, paying too much for domain names, etc.) Give your reader a story that is both factual and interesting. This should be no more than 5 pages, and as little as just 1 page. Only you know yourself, and you must sell yourself in your story.

3. Introduce your reader to what you have found during your research in finding the best beauty products, or the best travel rates or the best phone plan. Whatever you are marketing should give you benefits other than money – tell your reader how these products or services have benefited you. Chances are, your prospect will be able to relate to your story and will feel an instant connection to you and they will continue reading. Make sure you provide a link to your website so that the reader can get more information when they are ready.

Free reports can be anywhere from 3 pages to 30 pages. If it’s too long, you may lose the attention of your reader. Too short, and it won’t provide enough information. The important thing is to get started, get finished and then give it away. You can always go back later and revise it and then let your current subscribers know that it has been updated and provide them with a new copy. This lets your reader know that you care about them and that you still have something of value to offer.

You cannot underestimate the value and power of writing a free report and then giving it away!
Start building a huge list! Get going on your report straight away :)

Lana Robinson Team Momentum Article Author
Kymmy Link – Team Momentum Website Manager/Team Leader

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