Posts Tagged “online buiness”

How Do I Automate My Online Business?

It’s fairly easy to organize an automatic system in your Internet business venture. Today we will talk about the magic of Autoresponder’s – Saving Time, and Increasing Efficiency.

Having an online business is one thing, but having one that is efficient, and working for you to produce a profit is an entirely different matter.

Running an internet marketing business well, is made up of numerous components, and one major cog in this wheel of success is your autoresponder system.

To explain this in more detail, consider the following: Have you ever bought something, and then never heard anything further from the retailer, or online business? When you think about this, it is a simple case of leaving money on the table.

You were in the shop, you spent your money, and you then left. This is what is known as letting an existing customer walk away, and it is a lot more expensive to find new customers, than to service existing ones.

Another scenario is that you are browsing online, and see something you might be interested in, but you are not yet ready to buy.
If you are busy, and forget, you will not be able to easily find the online store again.

The two examples above are common, daily occurrences, and in both cases, these serious errors, on the part of the business owner could have been prevented. In the case of the shop owner, he could ask for your name and email address, in exchange for a future discount, or something of that nature, to encourage you to give your contact details. This then provides the owner with an additional name on their contact list for future promotions.

In the case of online websites, it is a common fact that some people will only buy statistically after the seventh contact is made.
Taking this to another level, you can pre-write all your emails at your leisure, and include interesting facts about your company, and more importantly, the way you will benefit your customer.

The key is – benefit to the customer, and having an autoresponder to automatically email them every few days, with your prewritten message is highly efficient, as well as more likely to produce a long term client for you.

Good autoresponders will also allow a client to unsubscribe, if they choose, but the important point in this article is to realise that we need to capture the name and email address of as many people as possible, who come by our website.

We may need to provide an incentive for them, and this can be in the form of a useful report, that is relevant to the client, and similar in nature to the products you provide.

This way, you are ‘reminding’ your client that you exist, and hopefully, providing valuable information for them to be interested in reading your emails.

Further, they are more likely to form a trust in you as you regularly provide them with information, and this has been found to be a very important part of the marketing of an online business.
How are you stacking up in your business and marketing efforts?

I’m sure you have these two sayings…..”It’s all in the followup” and…..”The money is in the list”. With an autoresponder to cut your workload and automate the process of follow up, your online business will be making more money online in no time!

Martin Cohn – Team Momentum
Chris Suckling – Team Momentum Website Co-Ordinator

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