Posts Tagged “autoresponders”

Autoresponders: Turning Visitors into Customers

Here is another Team Momentum members’ take on autoresponders!

If you plan to successfully promote anything online, it’s a definite advantage to obtain the name and email address of your website visitors. How can you monetize a prospect if they do not know who you are? If they lack a way to communicate with you or if you do not have a way to get them back to your website, you are losing many sales! Email marketing using an autoresponder is one of the most powerful strategies for an internet business owner to talk to visitors, customers and prospects, for creating interest and ultimately making a sale.

So what exactly is an autoresponder supposed to do and how does it work? Visualize an automated salesperson that never gets sick or has a bad day, treats all customers with sincere respect and appreciation and never gets down when they say, “no.” It is a follow up system that accepts email leads from a sales page, landing page or squeeze page and continually follows up with them until the person chooses to opt-out or the membership period for the email newsletter or mini course expires.

There are two absolute, without a doubt must-haves from any autoresponder service – email deliverability and the option to control double opt-in or single opt-in. Deliverability is the most crucial goal. Your customers must get the message in order to read it or download the purchased content. Commercial autoreponders work closely with ISPs to ensure the highest delivery rates and you must demand this from your autoresponder service. Determining double opt-in versus single opt-in is another absolute must-have. Double opt-ins provides insurance against false spam complaints, and are more likely to read your emails and make purchases. However, when you are just starting out and want to build a list quickly, and you have confidence that your landing pages or squeeze pages will attract only highly-targeted leads to enter their information, then a single opt-in is the best choice.

Selecting an autoresponder service requires investigating the cost, payment options and available features. Aweber and GetResponse, the two most highly regarded commercial email marketing services include the ability to create multiple email campaigns, email newsletters and mini courses that automate follow up at predetermined levels and are highly customizable with personalization features, email link tracking, email web analytics, ad tracking, conversion tracking and split testing.

Aweber and GetResponse cost under $20 per month and offer flexible payment options. The setup process is completely automated and customer support offers a knowledge base and video training tutorials to assist you in every aspect of managing your email campaigns.

Obviously, an autoresponder is an absolute necessity for anyone marketing products or services on the Internet. With all the available features, don’t fail to overlook the most critical component of the autoresponder – the content of the email communications themselves. Writing copy does not require you to be an expert writer, but it does require you to be creative and to use the power of the written word to invoke a response from your subscribers.

Let’s discuss a few tips for email copywriting so that you produce messages that your subscribers want to read, yearn to read, and never feel that they can come too often:

1. Ask a question in the subject line. Questions are a part of everyday emails between friends and colleagues. They are a natural way to initiate a conversation as long as they are straightforward and not suspicious.

2. Use hyperlinks at the top, middle and bottom. Many click-thru responses will come from hyperlinks positioned at the top, middle and bottom of your email message – in this order. So don’t do what many marketers do which is to forget the middle hyperlink.

3. Write a letter, not an ad, and don’t be afraid to be wordy. If your emails sound more like a sales letter than a personal message, go back and change them immediately. Emails perceived to be ads are more likely to be deleted unopened than one that appears to be a personal message – even if the personal message is obviously promotional.

List building and customer relationship management using an autoresponder makes it possible for business owners and network marketers to provide a personal level of service to a massive audience. This flexibility combined with analytical tracking and reporting, and low cost make the decision to incorporate sequential autoresponders into your information marketing blueprint.

Chris Grillo – Team Momentum Contributing Writer
Kymmy Link – Team Momentum Website Manager/Team Leader

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How Do I Automate My Online Business?

It’s fairly easy to organize an automatic system in your Internet business venture. Today we will talk about the magic of Autoresponder’s – Saving Time, and Increasing Efficiency.

Having an online business is one thing, but having one that is efficient, and working for you to produce a profit is an entirely different matter.

Running an internet marketing business well, is made up of numerous components, and one major cog in this wheel of success is your autoresponder system.

To explain this in more detail, consider the following: Have you ever bought something, and then never heard anything further from the retailer, or online business? When you think about this, it is a simple case of leaving money on the table.

You were in the shop, you spent your money, and you then left. This is what is known as letting an existing customer walk away, and it is a lot more expensive to find new customers, than to service existing ones.

Another scenario is that you are browsing online, and see something you might be interested in, but you are not yet ready to buy.
If you are busy, and forget, you will not be able to easily find the online store again.

The two examples above are common, daily occurrences, and in both cases, these serious errors, on the part of the business owner could have been prevented. In the case of the shop owner, he could ask for your name and email address, in exchange for a future discount, or something of that nature, to encourage you to give your contact details. This then provides the owner with an additional name on their contact list for future promotions.

In the case of online websites, it is a common fact that some people will only buy statistically after the seventh contact is made.
Taking this to another level, you can pre-write all your emails at your leisure, and include interesting facts about your company, and more importantly, the way you will benefit your customer.

The key is – benefit to the customer, and having an autoresponder to automatically email them every few days, with your prewritten message is highly efficient, as well as more likely to produce a long term client for you.

Good autoresponders will also allow a client to unsubscribe, if they choose, but the important point in this article is to realise that we need to capture the name and email address of as many people as possible, who come by our website.

We may need to provide an incentive for them, and this can be in the form of a useful report, that is relevant to the client, and similar in nature to the products you provide.

This way, you are ‘reminding’ your client that you exist, and hopefully, providing valuable information for them to be interested in reading your emails.

Further, they are more likely to form a trust in you as you regularly provide them with information, and this has been found to be a very important part of the marketing of an online business.
How are you stacking up in your business and marketing efforts?

I’m sure you have these two sayings…..”It’s all in the followup” and…..”The money is in the list”. With an autoresponder to cut your workload and automate the process of follow up, your online business will be making more money online in no time!

Martin Cohn – Team Momentum
Chris Suckling – Team Momentum Website Co-Ordinator

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